Monday, 3 February 2014

Sharing Economy in Hospitality Industry

I wasn't inform about " the sharing economy" concept and I found this presentation quite interesting.

Not only due at the Burning Man part, but for several reason : however he is absolutely right.

In fact why we start to share with strangers? This is probably due to the hiden projects made by firms.
This users behavior permits to :
  • Increase the sharing between individuals 
  • Increase the humanity on sales and business ; may called also honesty
  • Credibility of firms Corporate Social Responsibility (CSR) 

Moreover the human behavior is questioned : people like to share because they are aware and conscious regarding the actual economic and social situation worldwide.

Should this consider as a cycling tendency? In fact this behavior could be compared at he behavior that people had after the WWII : aware about the environment and socially involved. But now, we are just after an enormous crisis (2009) with an high technology tools and softwares...

There is the increase of mobile applications regarding the sharing, this is going from used products to luxury products including services such as transportation... In the Hospitality secretor this could be more different however this is made for example in auction form. This information could be spread though the social media.

Could an action may be included in loyalty programs?! Or is it better to create a partnership with any ONG that could re-use the object?

Little reflection....


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