Lot of terms borns in our changing words, however, it made for 4 years that a words make his way in the hospitality industry. In fact clients nowadays would like to have stories and hoteliers should provide them the best content to interest and attract the visitor. In others terms hotelier became a narrator who sell dreams, feeling and smelling to the guest.
"Storytelling" is NOT imaginary, is the authenticity and should increase trust and credibility within the guest who is visiting the website.
Please, find below find a Glossi presentation where some tips for content strategy are given on a precise hotel example.
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