During this special day, several information come up to the participant, may make us questioned more about the future utilisation of technologies within the business.
What interest me especially was the key concept called "content".
We all know that they are essential to success in digital but how create successful content out of the bound?!
Event if the main part of the Internet datas belongs to users, business can take targeted advantages thanks to their expertise in the domain. However 3steps should be followed to assure the effectiveness of the created contents.
1. For engage the right persons an analysis of the key words representing the message should be made. The only efficient way to interest persons is to emphasis with them, and during their lecture they fulfill a kind of black hole or knowledge envy.
2. SEO Monitoring means that the words in the contents correspond at the research meaning made by users.
3. For gain visibility is essential to share content for attract and interest users.
More over, create content in hospitality industry it could be comparable to the Revenue Management: Sell the room at the righ person, at the right moment throughout the right channel, contents must also respects this rules.
Create content must have a specific aim, this is not making sales, this helps and support sales but must create an engagement providing additional information. This engage the consumer, let him becoming loyal.
In hospitality industry, the creation of content must be may as an escape for the lector, letting him to have the envy to stay again asap!
Create content in hospitality industry, for hotels, is not only renewal the website information but also create information for guests on social media, on the hotel's blog via email thanks to newsletters or even in the website.
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